Welcome to So In Style Melbourne
Your fashion venture begins here. Empowering fashion enthusiasts to realize their dream retail business
Discover our Collection
So In Style Pty Ltd specializes in fashion wholesale and manufacturing, catering to the needs of fashion retailers in Australia and New Zealand. We provide a wide array of women's clothing styles tailored to fulfil the demands of the local market for everyday fashion. We have three showrooms located in Melbourne, Sydney, and Brisbane. The collections in our Melbourne showroom differ from those in Sydney and Brisbane, offering a diverse range of designs tailored to each location's trends and preferences. So In Style Melbourne ready-to-wear collections are thoughtfully curated and designed in-house by our team in vibrant Collingwood, Melbourne.
Our Curated Fashion Brands
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Fria The Label is designed for sophisticated women, tailored for those who appreciate a blend of conservative elements and trendy styles. The collection exudes sleek and modern aesthetics, catering to the dynamic lives of mothers and career-driven women.
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Explore our basic styles collection, where simplicity meets affordability. Positioned with a lower price range compared to Fria Label, Silver Wishes redefine basic fashion without compromising on style. Embrace the beauty of basics with our thoughtfully curated collection, exclusively focusing on the essential look. Crafted from comforting cotton and viscose jersey, our pieces promise not just style but also exceptional comfort
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Introducing Surii, a haven for young women, where individuality seamlessly blends with elegance. Surii Label is dedicated to empowering smart, successful young women who prioritize quality, comfort, and practicality in their daily wardrobe choices. Our designs offer a unique blend of feminine grace and edgy sophistication, complemented by elevated basics.
Let’s Work Together
Whether you're diving into the exciting world of fashion retail or spicing up your collection with new pieces, our in-house brands offer an array of stylish options to satisfy a spectrum of tastes. Immerse yourself in our extensive selection to elevate your store's allure and draw in discerning customers. Ready to embark on this stylish journey together? Join our stockist list and let's create something fabulous!Stay connected with us on social media for the latest fashion trends and updates.
Contact Us
If you have any questions or would like to learn more about us, feel free to get in touch! Just fill out the form and send us your message. We're here to help!